Every signage project has a moment where vision meets reality -and that’s where I deliver. I am a branding specialist and technical designer with over 30 years of experience in the sign industry, working at the intersection of artistry, craftsmanship, and sophisticated design. I translate brand ideas into detailed drawings, 3D models, and interactive visuals that help stakeholders decide sooner, build with confidence, and install without surprises.
Raised in the suburbs of Philadelphia, some of my earliest memories are of playing in my grandfather’s sign shop, watching him hand-letter and gold leaf signs. That early exposure, combined with time spent on construction projects with my father, shaped my love for creating visual experiences that balance aesthetics, function, and brand integrity. Today, I bring that same passion to high-profile branding campaigns for educational, medical and financial institutions, retailers, auto companies, and sports and entertainment facilities across North America.
Engineering and Manufacturing. I approach design from every angle. Using 3D parametric modeling, rendering, and technical detailing, I create comprehensive construction drawings that guide projects from permitting and fabrication through final installation. I integrate emerging technologies like augmented reality to support visualization, streamline decision-making, and reduce errors. Skilled in designing for sheet metal, plastics, vinyl graphics, CNC routing, and 3D printing, I ensure every project is both creative and buildable.
Branding and Environmental Graphics. I collaborate closely with design teams to bring brands to life through compelling environmental graphics and signage programs. From conceptual design to detailed documentation, I help clients deliver visually engaging, functional, and on-brand experiences across multiple locations.
Project Management. I manage relationships with clients, vendors, and project teams to ensure seamless coordination from concept to installation. By integrating stakeholder feedback and anticipating real-world constraints, I deliver projects that are on schedule, on budget, and true to the original vision.
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