I am a branding specialist and technical designer working at the intersection of artistry, custom craftsmanship, and sophisticated design. I am a problem solver, an innovator, a creator. I use my knowledge of materials and fabrication methods, while weaving together form, function, and brand attributes, to create engaging designs with classic elements and modern impact. By balancing cost, function, and brand identity, I work with customers to create exceptional products that evoke emotion and inspire interest.
I incorporate value engineering, an appreciation for aesthetics and graphic design along with knowledge of sign materials and fabrication methods to design and prepare detailed construction drawings for high profile branding campaigns throughout North America. Branding programs include some of the most prestigious medical and educational institutions in the US and it’s most well-known retailers, financial institutions, auto companies and sports and entertainment facilities.
I grew up in the suburbs of Philadelphia. Some of my earliest memories are of playing in my grandfather’s sign shop and watching him hand letter and gold leaf signs. I have always been a composer of visual imagery; as a child I enjoyed making crafts and as a teenager, I spent the summers doing construction with my father and working in my grandfather’s sign shop. I went to college for fine art and thought I’d be the next Rauschenberg, but found technical design to be a fulfilling way to blend my skills and interests with my appreciation for architecture and craftsmanship. Now I live in Philadelphia and enjoy the vibrant creative community it provides. Whether it be hiking, camping or snowboarding, I prefer to spend my free time outdoors enjoying fresh air and finding my next adventure.
Engineering and Manufacturing. I view the design process from every angle. Using 3D parametric modeling, 3D rendering and technical detailing, I create comprehensive construction drawings to document the process from permitting and fabrication through final installation. I am experienced in the use of augmented reality for visualization during the manufacturing process and I am enthusiastic about using emerging technologies to aid in the design process. I am proficient in designing for fabrication including sheet metal, plastics, vinyl graphics and other materials. I am adept at designing for and operating CNC routers and 3D printers.
Branding and Environmental Graphics. I effectively collaborate with design teams to bring brands to life using compelling and highly creative solutions. I have substantial experience developing documentation for entire sign programs and designing environmental graphics for prestigious educational and medical institutions, well-known retailers, financial institutions, auto companies and sports and entertainment facilities.
Project Management. I am exceptional at managing relationships with clients and vendors while utilizing stakeholder feedback to generate outstanding results. I am experienced in managing projects from conception through installation, while working with project teams made up of architects, designers, sales staff, fabricators, installers, and contractors.